Most founders focus on revenue and profit. Smart founders focus on strategic value—the intangible factors that can double or triple your business valuation.
Strategic value is what separates a business that sells for 3x EBITDA from one that sells for 8x. It’s what makes buyers compete for your company instead of walking away.
And it’s built systematically, years before you exit.
Two businesses with identical revenue and profit can have wildly different valuations. The difference? Strategic value.
Strategic value comes from:
These aren’t just “nice to haves.” They’re the difference between a mediocre exit and a life-changing one.
Our Strategic Value Maximiser service helps you systematically build these value drivers over 12-24 months, whether you’re planning to exit or not.
This isn’t exit planning (though it makes your eventual exit much stronger). This is about building a more valuable, resilient, and attractive business that:
✓ Commands premium valuations from buyers
✓ Attracts better investors and partners
✓ Creates optionality for your future
✓ Generates more profit with less owner dependency
✓ Positions you as a market leader
The foundation: Our Dirty Dozen framework identifies your 12 critical value drivers. We score where you are today, then create a strategic roadmap to improve the factors that will have the biggest valuation impact.
Strategic Value Creation focuses on building long-term enterprise value. Exit planning focuses on preparing for a specific transaction.
Many founders start with Strategic Value Creation, then transition to Exit Planning when they’re ready.
The work you do in value creation makes your eventual exit planning faster and more effective—and can increase your exit valuation by 50-200%.
The Strategic Value Maximiser service is designed for founders who:
✓ Want to maximize business value over the next 1-3 years
✓ May exit eventually but aren’t planning it imminently
✓ Want to build strategic value, not just chase revenue
✓ Are willing to invest in systematic improvements
✓ Have businesses generating £1M+ in annual revenue
✓ Lead teams of 10-50+ people
This is proactive value building for ambitious founders.
Not ready to sell, but ready to build something more valuable? This is where you start.
We’re selective about who we work with because strategic value creation requires genuine commitment. This service isn’t right if:
❌ You’re actively trying to sell in the next 6-12 months
If you’re already in market or planning to be soon, you need our Exit Planning or Journey 2 Exit services instead. Strategic value maximisation takes 12-24 months to deliver meaningful results.
❌ You’re looking for a quick fix or silver bullet
Building strategic value is systematic work, not a 90-day sprint. If you want overnight transformations or magic formulas, this isn’t it.
❌ You’re not willing to make operational changes
This requires implementing new systems, potentially restructuring, and changing how you operate. If you just want validation that everything’s fine as-is, we’re not the right fit.
❌ Your business is pre-revenue or very early stage
If you’re under £500k revenue or still proving product-market fit, focus on growth fundamentals first. Come back when you have traction and want to optimize for value.
❌ You want to stay indispensable to the business
A huge part of strategic value is reducing owner dependency. If you love being the bottleneck or don’t want others to run things without you, this work will frustrate you.
❌ You’re running a lifestyle business and want to keep it that way
Nothing wrong with lifestyle businesses—but they’re built for income, not strategic value. If you’re happy with the current setup and don’t want to scale or transition, that’s completely fine. This just isn’t the service for you.
❌ You’re not prepared to invest meaningful time and money
Strategic value maximisation requires quarterly strategic sessions, implementation effort, and financial investment. If resources are too tight right now, be honest with yourself about timing.
❌ You need immediate cash flow or revenue growth
We focus on valuation drivers, not short-term revenue tactics. If you’re in survival mode or need cash urgently, solve that first through sales and operations improvements, then come back to strategic value work.
Please note that we aren’t regulated by the FCA to give investment advice. Therefore our exit readiness focusses on the sale of at least 50% of your business. Should you need specific advice regarding fundraising and selling small parts of your b
Gain clarity what you want — financially, emotionally, and practically
Understand what life after your business looks like and what we can do in the meantime to maximise your chances of achieving your goals.
We will give you a baseline score across the 12 factors that influence value (the "Dirty Dozen").
We will give you a baseline score across the 12 factors that influence value (the "Dirty Dozen").
Identify the biggest blockers to exit value and understand how to fix them.
Walk away with a simple, focused roadmap tailored to you and your business.
You can take a free, online assessment to get an initial view of your performance against our Dirty Dozen value drivers and understand how our process works.
With a paid service a more detailed assessment is included. Where will guide you through the process and offer our evaluation.
We’re entrepreneurs ourselves, and know how daunting the idea of exiting a business can be.
We created this offer because we couldn’t find a clear, founder-focused process that combined strategy with personal goals when we were previously building businesses.
This is what we wish we had when we first thought about exiting.
Includes full assessment, workshops, 1:1 sessions, and personalised action plan, all led by one of our experienced directors.
If you don’t leave the process with more clarity, confidence, and value than when you started — you don’t pay.
We’re not generalist coaches. We’re focused specifically on building the strategic value drivers that increase business valuations. Every recommendation ties directly to valuation impact.
No. Many clients aren’t planning to exit for 5-10 years, or aren’t sure if they’ll ever exit. This is about building a more valuable, resilient business regardless of your exit timeline.
Revenue growth is important, but strategic value is about how you grow and what you build. A £5M business with strong strategic value is worth more than a £10M business without it. We help you grow the right way.
Expect quarterly strategic sessions (half-day each) plus implementation and review time between sessions. The work happens in your business with our guidance and accountability.
Most clients see measurable improvements in their Dirty Dozen scores within 6 months and valuation potential increases of 50-200% over 12-24 months. Results vary based on starting point and implementation effort.
Absolutely. Many founders start with our Dirty Dozen Assessment (£195) to understand where they stand, then decide if ongoing value creation work makes sense. The assessment cost is credited toward the full service.
We will only ever give you advice that we are prepared to help you deliver ourselves.
We offer a 100% satisfaction guarantee on this Readiness Assessment.
We believe in the quality of our work and want to develop a long-term, valuable relationship with you.
If you don’t leave the process with more clarity, confidence, and value than when you started — you don’t pay.
No awkwardness, no hard feelings.
Typically £1M+ revenue and 10-50 employees, though we evaluate each business individually. If you’re earlier stage, we’ll advise honestly on whether this service is right for you now or recommend better alternatives.
This particular service wouldn’t be best for you. We are happy to have a free consultation to understand more and see if we can help, or if we know someone else who can. Just don’t choose this service.
Book a free 30 minute online consultation.
